Ajay Mathur’s New Video “Start Living Again” Takes Viewers On A Journey Of Resilience and Redemption The Grammy Nominated Singer/Songwriter Has Teamed Up With Provoke Films’ Ciro Ayala For Latest Music Video Collaboration Off 2018’s “Little Boat” LP. March, 2019 (Oceanside, CA, U.S.A. / Lucerne, Switzerland) -- On the heels of his successful 2018 LP “Little Boat” -which won “Best Album of the Year” at Germany’s 36th Annual Rock & Pop Awards - and following his latest music video “Time For Deliverance” - Singer/Songwriter Ajay Mathur is back with another powerful visual adaptation of his music with “Start Living Again”. Mathur has once again collaborated with Filmmaker Ciro Ayala who created the video for yet another “Little Boat” single - “My Wallet Is A House of Cards” in 2018. Ayala says of his most recent creation “The house in ruins, rebuilding itself through the whole song, is a symbol of someone recovering from a troublesome relationship with the healing force of resilience. The artist abstractly represented as a flame of fire - floating in the air right at the center of the house - is a symbol of love, strength and inspiration to overcome ingrained blocks and obstacles.” which is certainly true of his powerful visuals. He continues “Before one is ready to start living again, one first needs to consume the fear of parting from a toxic relationship and be reborn from the ashes as a better version of one's self: idea represented in the last scene of the music video, by the "free-spirited" bird.” On his own true inspiration behind the song, Ajay says the song comes straight out of his own life experience. By no means a “broken heart” song, or even a sad song for that matter, the artist says “It’s a song about making a decision on a relationship fallen apart. It’s about getting smart about your own life. It’s about a decision to pull yourself out of a bad relationship and start living again” and “Sometimes the best thing we can do is let something pass, get ourselves together, get some space and just move on to what comes next”. “Sometimes the best thing we can do is let something pass, get ourselves together, get some space and just move on to what comes next” - Bryson "Boom" Paul, EARMILK https://earmilk.com/2019/03/22/award-winning-ajay-mathur-is-ready-to-start-living-again/#dG0zJGksfpZO6QQ1.99 “Start Living Again is an album highlight which comes to the forefront with stripped back guitar and pleasant melodies. The slow-paced atmosphere works well as wailing echo-laden guitars drift in and out whilst the song pushes forward eagerly. There’s a definite Beatles influence here with its psychedelic, floaty nature that works really well.” - Jamie Parmenter, Vinyl Chapters http://www.vinylchapters.com/ajay-mathur-little-boat/ “Start Living Again” brings down the beat as well as the message. A broken heart is the message this time and Mathur hits the subject straight on.” - Kath Galasso, Onstage Magazine http://www.onstagemagazine.com/ajay-mathur-little-boat/ "Start Living Again” starts off with a smattering of drums and the harmonious blend of Mathur’s vocals. Mathur really belts out the tunes on this slower striding ballad. The track starts off strong, taking on the motto of ‘getting it together’ after any tremendous heartbreak. Mathur’s vocals here conjure a bit of retro vibe with a New Wave twist to the Americana track.” - My Nguyen, Celebrity Café http://thecelebritycafe.com/2018/03/ajay-mathur-blends-americana-with-psychedelic-rock-in-little-boat/ Get Ajay Mathur’s “Little Boat” via: iTunes: https://apple.co/2Lp7Xw9 CDBaby: https://bit.ly/2QFZ9Ia Google Play: https://bit.ly/2rL8cZt https://www.ajaymathur.com/